Privacy Policy

Last updated: 15 October 2026

This policy explains how SG Dental Supplies Ltd collects, uses and protects your personal data when you visit our website, buy from our online shop, contact us or use our engineering services. We are committed to handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

SG Dental Supplies Ltd is the data controller responsible for your personal data.

  • Company: SG Dental Supplies Ltd, registered in England and Wales, company number 13609247
  • Address: 266-268 Wickham Road, Croydon, England, CR0 8BJ
  • Email: info@sgdentalsupplies.co.uk
  • Phone: 07383 831 609

2. The data we collect

  • Contact details: your name, practice or company name, email address, phone number, and billing and delivery addresses.
  • Order details: the products you buy, order history, and delivery and installation information.
  • Payment details: card payments are handled by our payment provider. We do not see or store your full card number.
  • Account details: if you create an account, your login details and saved addresses.
  • Enquiry details: the information you send through our contact forms, by email or by phone, including details about your equipment and site visits.
  • Technical data: your IP address, browser and device type, and how you use our website, collected through cookies and similar technologies (see section 8).

We do not knowingly collect special category data (such as health information) through this website.

3. How and why we use your data

Purpose Lawful basis
Processing and delivering your orders, taking payment, and arranging installation Performance of a contract
Replying to your enquiries and providing quotes Legitimate interests (responding to customers), or steps before entering into a contract
Providing servicing, repairs and after-sales support, including warranty and compliance records Performance of a contract; legal obligation
Keeping accounting and tax records Legal obligation
Preventing fraud and keeping our website secure Legitimate interests
Understanding how our website is used, so we can improve it Legitimate interests / consent (for analytics cookies)

We do not sell your personal data, and we do not use it for automated decision-making.

4. Who we share your data with

We only share your data where needed for the purposes above, with:

  • Payment provider: WooPayments (operated by Automattic and powered by Stripe), to process card payments securely.
  • Couriers and delivery partners: to deliver your order.
  • Equipment manufacturers: where needed for warranty registration or technical support.
  • Website and IT providers: our website host, email provider, website security (Wordfence) and the e-commerce platform (WooCommerce).
  • Google: Google Analytics (website statistics), Google reCAPTCHA (spam protection on our forms) and Google Maps (the map on our contact page).
  • Professional advisers and authorities: our accountants, HMRC and other bodies where we are required to by law.

5. International transfers

Some of our providers (for example Google, Stripe and Automattic) may process data outside the UK, including in the United States. Where this happens, we rely on appropriate safeguards, such as the UK–US Data Bridge, the UK International Data Transfer Agreement or Addendum, or other adequacy arrangements recognised under UK law.

6. How long we keep your data

  • Orders, invoices and accounting records: 6 years from the end of the financial year they relate to, as required for tax purposes.
  • Servicing, repair and installation records: 6 years, or longer where the law or equipment compliance requirements need it.
  • Enquiries that do not lead to an order: 2 years.
  • Customer accounts: until you ask us to close your account, subject to the order records above.

7. Your rights

Under UK data protection law you have the right to:

  • access the personal data we hold about you;
  • ask us to correct inaccurate or incomplete data;
  • ask us to delete your data, where we no longer need to keep it;
  • ask us to restrict how we use your data;
  • object to processing based on our legitimate interests;
  • ask for your data in a portable format;
  • withdraw your consent at any time, where we rely on consent.

To use any of these rights, email info@sgdentalsupplies.co.uk. We will reply within one month. There is normally no charge.

8. Cookies

Cookies are small files stored on your device. When you first visit our website, a cookie banner asks for your consent. We use:

  • Essential cookies: needed for the website and shop to work, for example to keep items in your basket, to process checkout, to protect our forms from spam (Google reCAPTCHA) and to remember your cookie choice. These do not need your consent.
  • Statistics cookies: Google Analytics, which helps us understand how visitors use our website. These are only set if you click "Accept" or allow statistics in your preferences.
  • Third-party content: the Google Map on our contact page is only loaded after you give consent.

You can change or withdraw your consent at any time using the "Manage consent" tab on our website. For full details of the cookies we use, see our Cookie Policy. You can also block or delete cookies in your browser settings, although blocking essential cookies may stop parts of the shop from working.

9. How we protect your data

Our website uses an encrypted (HTTPS) connection, card payments are processed by a PCI-compliant payment provider, and access to customer data is limited to those who need it to do their job.

10. Complaints

If you have a concern about how we handle your data, please contact us first and we will try to resolve it. You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator: ico.org.uk/make-a-complaint or 0303 123 1113.

11. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.